# WhatsApp for HubSpot with the same CRM you already use.

URL: https://www.elocuenti.com/en/integrations/hubspot

The HubSpot WhatsApp integration connects your HubSpot contacts to Elocuenti's AI agent: they sync every hour, so the agent answers every conversation with your full history, without anyone entering data by hand or exporting lists to keep the two in sync.

## What the HubSpot integration does

- **Contacts synced every hour** Your HubSpot contacts reach Elocuenti automatically, with no exported lists or anyone entering them by hand.
- **The agent answers with your history** When someone writes on WhatsApp, the agent already knows their name, their company and whatever HubSpot has on file.
- **HubSpot stays your CRM** You migrate nothing and don't duplicate your sales process: HubSpot stays the source of your contacts and your sales team keeps working there.
- **Conversations enrich the record** Whatever the customer shares on WhatsApp (their need, their budget, their questions) is added to the profile the AI builds in Elocuenti.
- **Follow-up before the lead goes cold** If a HubSpot contact stops replying, the AI picks the conversation back up on WhatsApp at the moment you define.
- **One more channel, same contact** WhatsApp, Instagram and Messenger talk to the same contact you already have in HubSpot, with no duplicate records.

## What teams already on HubSpot use it for

- **Qualifying HubSpot leads over chat** A contact who came in through a form gets their first qualifying conversation on WhatsApp, run by the AI.
- **Reactivating cold contacts** Contacts sitting weeks without a reply in HubSpot get a follow-up message with real context.
- **Selling without leaving the chat** Sales keeps tracking the deal in HubSpot while the AI talks, answers and books over WhatsApp.

## How HubSpot connects to Elocuenti

- **Connect your HubSpot account.** Authorize access from your Elocuenti dashboard in a few minutes, no code involved.
- **Your contacts sync.** Elocuenti pulls your HubSpot contacts and keeps them current every hour.
- **The agent answers with that context.** Every WhatsApp, Instagram or Messenger conversation starts with whatever HubSpot already knows about the contact.
- **Your team stays in HubSpot.** Sales reviews the deal in HubSpot while the chat keeps moving forward with the customer.

## HubSpot alone vs HubSpot with Elocuenti

What changes when the WhatsApp conversation knows what HubSpot already knows about the contact.

| Aspect | HubSpot alone | HubSpot with Elocuenti |
| --- | --- | --- |
| First WhatsApp contact | A rep writes in manually once the lead arrives | The AI agent replies instantly with the contact's context |
| Customer data | Stays in HubSpot until someone updates it | Gets enriched with whatever the customer shares in each conversation |
| Follow-up on cold leads | Depends on a rep reviewing the list and writing in | The AI picks the WhatsApp conversation back up on its own |
| Data entry | Someone exports or copies contacts by hand | The sync runs every hour, with no manual work |

## One contact, two systems kept current

The HubSpot contact and the profile the AI builds from the conversation don't compete: they're the same person seen from two places that stay in sync.
That avoids the usual problem of connecting a CRM to a messaging channel: duplicate records, data that contradicts itself, or an agent answering without knowing who's writing.

## It connects without an IT project

Authorizing your HubSpot account takes minutes from the Elocuenti dashboard: nobody on your technical team needs to write a line of code.
From there, the sync runs on its own every hour: when a contact changes in HubSpot, the WhatsApp agent knows without anyone telling it.

## Keep reading

- WhatsApp CRM: How the AI builds and updates every customer's profile.
- Automations: Trigger actions when a contact arrives or changes stage.
- Google Sheets: Another way to send every lead into your spreadsheet.

## Frequently asked questions about WhatsApp with HubSpot

- **Do I have to stop using HubSpot?** No, HubSpot stays your CRM: Elocuenti syncs your contacts and answers on WhatsApp using that information.
- **How often do contacts update?** The sync runs every hour, so the agent always talks with recent HubSpot data.
- **What happens with what the customer shares on WhatsApp?** It's added to the profile Elocuenti builds for that contact, alongside whatever you already had in HubSpot.
- **Does it connect to my ERP, store or CRM?** Shopify, HubSpot, Yango Fleet, Alegra and Siigo connect natively. Any other system you already use connects too, and the agent queries it in real time.
- **How is it different from a WhatsApp chatbot?** A chatbot follows a decision tree. Elocuenti is infrastructure: our AI learns from every customer in every conversation, personalizes the next one to them and acts in your systems until the sale or the payment is closed.