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Conversational CDP

The conversational CDP that knows every customer.

A conversational CDP is a customer data platform that builds each person's profile from what they say in chat, not only from what they do on your site. In Elocuenti it connects WhatsApp, Instagram, Messenger and your systems, predicts behavior and builds segments that update themselves.

What the Elocuenti conversational CDP does

How every customer's profile gets built

  1. 01

    The customer talks.

    On WhatsApp, Instagram, Messenger or a call, they share what they need, their budget or their city.

  2. 02

    The AI fills in the profile.

    It saves that data to the customer's single profile, without anyone typing it in.

  3. 03

    Your systems add in.

    Shopify, HubSpot, Stripe, Zoom, Yango Fleet or an Excel file add spend, orders or appointments to the same profile.

  4. 04

    Segments update.

    Every change to the profile moves the customer in or out of the segments you described.

What the CDP predicts about every customer

Traditional CDP vs conversational CDP

A traditional CDP pulls together data from your systems. A conversational one also builds it from what the customer says in chat.

AspectTraditional CDPConversational CDP
How data arrivesOnly from your connected systemsAlso from what the customer shares in chat
SegmentsBuilt by an analyst writing queriesDescribed in plain language and updated on their own
ActivationExport to another toolWhatsApp, Instagram, Messenger and calls, from the same data
MeasurementGeneral campaign reportsControl group and real impact measurement
PredictionsA separate analytics projectLifetime value, churn, repurchase and RFM, ready per customer

The systems that feed the profile

How you activate every segment

A segment isn't worth much sitting on a dashboard. In Elocuenti it activates over WhatsApp, Instagram, Messenger or AI calls, with the same profile the AI builds in every conversation.

See WhatsApp campaigns
Frequently asked questions

Frequently asked questions about the conversational CDP

What is a conversational CDP?

It's a customer data platform that builds each person's profile from what they say in chat, plus their data from other systems.

Do I need a CDP separate from my CRM?

No. Elocuenti's conversational CDP uses the same profile as your CRM and your pipelines, without duplicating data or tools.

How do I measure a campaign's real impact?

With a control group: you compare what the group that got the campaign bought against the group that didn't.

Does it connect to my ERP, store or CRM?

Shopify, HubSpot, Yango Fleet, Alegra and Siigo connect natively. Any other system you already use connects too, and the agent queries it in real time.

How is data protected?

We encrypt data in transit and at rest, isolate each business's data and control access by role. Payments are processed by the payment gateway: we don't store card data.

A profile that builds itself.

Book a call: we review your data, your connected sources and build your first segments together.