Conversational commerce: from the first message to the purchase.
Conversational commerce is selling through a conversation: the customer asks, gets recommendations, builds the order and pays over chat, with no forms and no waiting. With AI, that conversation happens 24/7 on every channel and learns from every customer to personalize the next one.
How conversational commerce works
From the ad to the paid order, in a single conversation.
- 01
The customer arrives.
From an ad, your website or a direct message.
- 02
Asks.
The agent answers in seconds with your catalog, prices and policies, and says where each answer comes from.
- 03
Gets recommendations.
Based on what they're looking for and what they already bought, because the AI learns from every customer.
- 04
Builds the order and pays.
The agent creates the cart and sends the link to your store's checkout; in Colombia, it collects inside the chat with Elopay.
- 05
Comes back.
Follow-ups, cart recovery and repeat orders: reordering “the usual” is one message.
Conversational commerce vs a traditional online store
The store is still yours; what changes is how the customer gets to buy.
| Aspect | Traditional online store | Conversational commerce |
|---|---|---|
| How the customer buys | Browses, filters and fills the cart alone | Asks, and the agent builds the order |
| Questions | Searches the FAQ or waits for an email | An answer in seconds, with a source |
| Personalization | The same storefront for everyone | Recommendations based on profile and history |
| Abandoned cart | A reminder email | A reminder in the chat with their cart |
| Repeat purchase | Comes back if they remember | “The usual” in one message |
| Measurement | Site conversion rate | Every conversation measured to the sale, with ad attribution |
Conversational commerce by industry
The same infrastructure, configured for how each industry sells, supports and collects.
Connect your catalog and let the agent recommend, build the cart and close the sale over WhatsApp. Recovers abandoned carts on its own.
See Retail & e-commerceFintech & lendingOnboarding, identity verification, scoring, and collections inside the chat. The agent qualifies, collects documents, and gets paid, no forms, no lines.
See Fintech & lendingMobility & fleetsDriver onboarding, stage-by-stage data capture, support, and retention for your fleet, automated over WhatsApp and voice, at the scale of thousands.
See Mobility & fleetsServicesBookings, reminders, post-sale support, and retention campaigns, automated over WhatsApp with full customer context.
See ServicesWhere conversational commerce happens
Customers write or call wherever they prefer. The AI is the same and remembers everything you've already talked about.
Connect your number in one click and keep using the WhatsApp Business app on that same number.
See the WhatsApp AI agentInstagram and Messenger
It answers direct messages with the same knowledge and the same customer profile.
See the Instagram AI agentCalls
The voice agent answers the phone.
AI assistants
Your customers buy from ChatGPT or Claude with Elocuenti Connect.
What you need to get started
Your catalog
Shopify connects natively; and any other store or system you already use connects too.
Your knowledge
Prices, policies and FAQs: the base the agent answers from, with sources.
Your channels
Your WhatsApp number, your Instagram account and your Facebook page, connected to Elocuenti.
Your team
For what the AI can't solve: the conversation reaches them with full context.
Sources
- WhatsApp, the most used platform in Colombia La República
Frequently asked questions about conversational commerce
What is conversational commerce?
It's selling through a conversation over chat or phone: the customer asks, gets recommendations, builds the order and pays without leaving the conversation. With AI, it happens 24/7 and is personalized for every customer.
How is it different from a WhatsApp chatbot?
A chatbot follows a decision tree. Elocuenti is infrastructure: our AI learns from every customer in every conversation, personalizes the next one to them and acts in your systems until the sale or the payment is closed.
Does it connect to my ERP, store or CRM?
Shopify, HubSpot, Yango Fleet, Alegra and Siigo connect natively. Any other system you already use connects too, and the agent queries it in real time.
Can I keep using the WhatsApp Business app?
Yes. You connect your number in one click and can keep using the WhatsApp Business app on that same number.
How is Elocuenti billed?
Other platforms charge per message or for AI usage. With Elocuenti you pay one base price a month for a quota of AI-handled customers: every customer the AI replies to or follows up with during your billing cycle counts once, whether they send one message or a hundred. Customers only your team talks to don't count. Meta's fees for templates and messages are paid by your business directly to Meta, separately from the plan.
Sell by conversation.
Book a call: we review your operation, show you the agent on a case like yours and pick the plan together.
Plans from USD 400/month with 1,000 AI-handled customers. See plans